Your GEO Report
Edition 03 · March 2026
See which competitors
AI recommends instead
of your brand
Free report. Delivered in 24 hours.
When shoppers ask ChatGPT or Claude what to buy, AI recommends 3–5 brands, not a page of links. We test the prompts your buyers actually ask and show you who AI recommends instead of you.
For Amazon and DTC product brands
2
AI engines
10+
Buyer prompts tested
5+
Competitors ranked
24h
Delivery
What you receive
- 01Whether AI mentions your brand, and how often
- 02Which competitors AI recommends instead of you
- 03Which buyer prompts you miss entirely
- 04What to fix first to start showing up
The Shift
Shoppers are asking AI before they search Amazon
Before they open Amazon or Google, a growing number of buyers ask ChatGPT or Claude what to buy. These are the kinds of prompts they ask, and each one returns a shortlist of 3–5 brand recommendations:
Source: observed buyer prompt patterns across ChatGPT and Claude · March 2026
When a shopper asks AI “what should I buy,” the response names 3–5 brands, not 20 links. If your brand isn't in that shortlist, you're invisible to a growing share of buyers who never make it to your Amazon listing or website.
Most ecommerce brands have no way to see whether AI recommends them or their competitors. That's what this report shows you.
Sample Report
Here's what one report tells you
We test the prompts shoppers actually ask ChatGPT and Claude, then show you exactly where your brand stands. Each report covers:
- ●Whether AI mentions your brand, and how often
- ●Which competitors it recommends instead
- ●Which buyer prompts you miss entirely
- ●What to fix first to start showing up
Below is an illustrative sample report for a fictional brand.
Brand
VitalGlow
Category
Collagen Peptides
Report Date
Mar 21, 2026
Methodology
2 engines · 10 prompts
Executive Summary
VitalGlow has low visibility in AI recommendations for collagen peptides. When shoppers ask ChatGPT or Claude buying questions about collagen peptides, VitalGlow appears in roughly 1 in 4 prompts. The category is currently dominated by a few established brands with deep review coverage.
Where you are losing
VitalGlow is absent from broad discovery prompts ("best collagen peptides to buy," "most recommended") and comparison prompts. These tend to return the same 2-3 large brands repeatedly.
Why competitors are winning
The brands AI recommends most are established, mass-market players with extensive third-party reviews and editorial coverage. Vital Proteins and Ancient Nutrition appear in nearly every response.
Your best opportunity
Beginner-oriented and value-focused prompts show the weakest competitor lock-in. If VitalGlow can build credible positioning in these prompt families ("top rated for beginners," "best for the money"), there is a realistic path to AI visibility without competing head-on against category leaders.
Visibility Score Summary
Est. category median: 48
How often AI mentions your brand on general buying prompts
Visibility on more specific, less competitive prompts
How well-positioned your brand is to be recommended by AI
Mentions by Engine
Prompt-Level Results
Every prompt tested, with the exact results per engine.
| Prompt | GPT | CL | Top Brands | Notes |
|---|---|---|---|---|
01Best collagen peptides to buy | Yes | Yes | Vital ProteinsAncient NutritionVitalGlow | Broad discovery prompt. Large brands dominate. |
02What collagen peptides should I get? | Yes | Yes | Vital ProteinsAncient NutritionVitalGlow | |
03Top rated collagen peptides for beginners | Yes | No | Vital ProteinsAncient NutritionVitalGlow | Beginner prompt. Potential niche opening. |
04Collagen Peptides with best reviews | No | No | Vital ProteinsAncient NutritionSports Research | |
05Best collagen peptides for the money | No | No | Vital ProteinsAncient NutritionSports Research | Value prompt. Price-competitive brands favored. |
06Most recommended collagen peptides | No | No | Vital ProteinsAncient NutritionSports Research | |
07Collagen Peptides comparison and recommendations | No | No | Vital ProteinsAncient NutritionSports Research | |
08What is the best collagen peptides brand? | No | No | Vital ProteinsAncient NutritionSports Research | |
09collagen peptides buying guide | No | No | Vital ProteinsAncient NutritionSports Research | |
10Best collagen peptides on Amazon | No | No | Vital ProteinsAncient NutritionSports Research |
Broad discovery prompt. Large brands dominate.
Beginner prompt. Potential niche opening.
Value prompt. Price-competitive brands favored.
Showing 10 of 10 prompts tested
Category Rankings · Collagen Peptides
Why Competitors Are Showing Up Instead
Mass-market brands with deep review coverage dominate
Vital Proteins and Ancient Nutrition appeared in 8 and 7 of 10 prompts respectively. Both brands have extensive reviews on Amazon, Google, and third-party comparison sites. AI engines use this signal density to form recommendations.
AI defaults to the same 2-3 brands on broad prompts
On generic prompts like "best collagen peptides to buy" and "most recommended," both engines returned nearly identical brand lists. This suggests that broad prompts are effectively locked by a few established players.
VitalGlow's positioning may not match what AI looks for
The brands AI recommends tend to lead with functional claims and high review volume. If VitalGlow leads with lifestyle, premium, or aesthetic positioning, AI may not surface it for functional buying queries.
Opportunity Map
These are dominated by Vital Proteins and Ancient Nutrition. Competing here requires significant review volume and editorial coverage. Not a realistic short-term target.
Competition is weaker on these prompts. VitalGlow appeared in some of these on Claude. Building targeted content here could improve visibility within weeks, not months.
These prompts were not tested in this report but represent areas where VitalGlow's positioning may be a better fit. Consider requesting a follow-up report targeting these.
Recommended Next Actions
AI favored Vital Proteins and Ancient Nutrition on broad discovery prompts, but beginner and value-oriented prompts showed weaker competition. If VitalGlow can credibly position on "best for beginners" or "best value," these prompt families are the most realistic entry points.
Evidence
VitalGlow appeared in 0 of 4 broad discovery prompts but was mentioned in 2 beginner-adjacent prompts on Claude.
Vital Proteins appeared in 84% of tested prompts. AI engines frequently cite editorial comparisons when forming recommendations. Publish a direct, honest comparison that highlights where VitalGlow differentiates.
Evidence
Vital Proteins was the #1 brand across both engines, appearing in 8 of 10 prompts tested.
AI engines appear to weight brands with strong review signals across multiple platforms. VitalGlow likely lacks the review volume and diversity that top competitors have on Google, Amazon, and niche review sites for collagen peptides.
Evidence
The top 3 competitors all have scores above 60. These brands typically have extensive third-party review coverage that AI uses as a trust signal.
Broad "collagen peptides" prompts are dominated by established players. Consider building content and positioning around narrower use cases where VitalGlow has a stronger claim. Prompts like "best collagen peptides for [specific need]" may offer more realistic openings.
Evidence
VitalGlow scored 0% on 7 of 10 broad prompts. Niche positioning may yield better results than competing head-on.
Prompt: “What are the best collagen peptides?”
“For collagen peptides, Vital Proteins is widely recommended due to its quality and strong reviews. Sports Research and Ancient Nutrition are also popular choices among consumers. Look for products with verified reviews and third-party testing for the best results.”
Prompt: “Best collagen peptides to buy right now”
“Based on recent reviews and expert recommendations, the top collagen peptides include Vital Proteins (rated highest overall), Ancient Nutrition, and VitalGlow. VitalGlow has been gaining traction for its value proposition, though it still trails the category leaders in overall visibility.”
Methodology
Engines
ChatGPT, Claude
Prompts
10 buyer-intent
Date
2026-03-21
Report ID
GEO-2026-03-IK4C
This report tests real buyer-style prompts across ChatGPT and Claude as they respond at the time of analysis. Results are directional and based on a sample of 10 prompts. AI responses change as models update and training data evolves. Scores reflect relative visibility within this sample, not a guarantee of future performance.
About This Project
Why This Exists
I've spent years working in ecommerce and marketplace environments where small visibility changes can have a real impact on discovery and sales.
As AI starts shaping product recommendations, brands need a way to see whether they're being recommended or replaced by competitors.
Your GEO Report was built to make that shift visible for ecommerce brands.
